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Marketing sweepstakes are promotional tools used by businesses to engage customers and boost brand awareness. By offering enticing prizes, companies can encourage participation and gather valuable customer data. Marketing sweepstakes not only create excitement around a brand but also foster a sense of community among participants. As consumers enter for a chance to win, they often share the sweepstakes with friends and family, amplifying the reach and impact of the campaign. Ultimately, marketing sweepstakes serve as an effective strategy to drive customer interaction and enhance brand loyalty.