How Does Sweepstakes Work

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Sweepstakes work by offering participants a chance to win prizes through a random drawing, typically requiring no purchase to enter. To participate, individuals usually submit their entries via online forms, mail, or in-store promotions. How does sweepstakes work? Once the entry period closes, winners are selected at random, and the prizes are awarded according to the rules outlined in the official guidelines. This method encourages engagement and excitement, as participants eagerly await the announcement of winners, making it a popular marketing strategy for brands.