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Sweepstakes and contests are popular promotional tools used by businesses to engage customers and boost brand awareness. While sweepstakes typically involve a random drawing for prizes, contests require participants to showcase their skills or creativity. Both sweepstakes and contests can attract a wide audience, encouraging participation through enticing rewards. By leveraging social media and online platforms, companies can effectively reach potential entrants, making sweepstakes and contests an effective strategy for increasing customer interaction and loyalty.

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