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Sweepstakes and giveaways are popular promotional tools used by businesses to engage customers and boost brand awareness. By offering enticing prizes, companies encourage participation and create excitement around their products or services. Sweepstakes and giveaways not only attract new customers but also foster loyalty among existing ones, as participants feel a sense of connection to the brand. These events can be easily shared on social media, amplifying their reach and impact, making them an effective strategy for driving traffic and increasing sales.