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Sweepstakes Definition Marketing refers to a promotional strategy where businesses offer prizes to participants who enter a contest, typically requiring them to complete specific actions like purchasing a product or signing up for a newsletter. This approach not only boosts brand awareness but also engages customers, encouraging them to interact with the brand. By understanding Sweepstakes Definition Marketing, companies can effectively leverage these contests to drive sales and gather valuable customer data, ultimately enhancing their marketing efforts and fostering customer loyalty.